Portfolio

Behind every project is a story, a goal, and an audience. This portfolio showcases a selection of communications work spanning content creation, digital marketing, social media, email campaigns, media relations, and strategic communications. Explore examples of how I've helped organizations connect with their audiences, amplify their message, and achieve meaningful results.

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Social Media

Social media is about more than likes and shares—it's about building connections. These examples highlight some of my favorite posts, showcasing how thoughtful storytelling, audience engagement, and strategic messaging can bring a brand's mission to life.

Programs and Services

This post is pinned to the Food Bank's Facebook page year-round. It includes important information directing guests to food distributions and other helpful services. I created graphics and wrote copy.

Guest Story

I met Mariah during a story collection visit to a partner food pantry. I interviewed her, and with her permission, created a post to share her story with our audience on social media.

Partner Spotlight

I visited this food pantry partner during a story collection visit. With their permission, we shared photos and quotes demonstrating their work and mission with our audience on social media.

Volunteer Video

At the Food Bank, we did general calls for volunteer support on social media, sharing volunteer impact, quotes, and photos. This video shows b-roll of volunteers prepping food for distribution.

SNAP Challenge Video

This video was the first in a series of videos for our SNAP Challenge Campaign. This campaign features me as a spokesperson, sharing my experience and thoughts about the challenge.

Annual Report Video

As part of our Annual Report campaign, a video was shared on social media, in addition to a mailed report and emailed digital version. This report demonstrates the Food Bank's impact throughout the year.

Introducing Our New CEO

At the Food Bank, we shared this post as part of a campaign to introduce our new CEO. The campaign included a press release, blog, social posts across platforms, as well as coordinated emails to donor and volunteer audiences.

Pride Month

At the Food Bank, we created a calendar to celebrate holidays, observances, and recognition months across channels. These included Pride Month, Black History Month, Veterans Day, and Disability Awareness Month (plus many others!).

Staff Engagements and Spotlights

On LinkedIn, we often shared Food Bank thought leadership blogs, funder recognition, as well as information about staff. This World Book Day post was a fun way to build excitement and engage with staff on social media.

Social Media Planning Documents

Effective communications require more than great content—they require clear processes and shared standards. These resources were created to support succession planning, strengthen brand consistency, and empower staff to confidently manage social media and create branded materials independently.

+ Social Media Policies and Procedures

+ Canva User Guide

Websites

Websites are often the first place audiences interact with an organization, so clarity and usability matter. This section highlights website designs and two redesign projects I’ve led, focusing on improved structure, messaging, and user experience.

Website Redesigns

I managed full-scale website redesigns for the Blue Ridge Area Food Bank and the National Association of College Auxiliary Services. In both redesign projects, the goal was to create a clearer, more intuitive experience for users while strengthening how each organization communicates its mission. I helped refine content, improve site structure, and align messaging with audience needs and strategic goals.

Web Page Designs

These web pages were created to bring together strong writing, clear structure, and purposeful design. I focused on improving readability, guiding user journeys, and ensuring each page effectively communicates its intended message. I also wrote copy for a few of the blogs and web pages.

Emails

From newsletters and fundraising appeals to event promotions and automated journeys, email is a powerful tool for audience engagement. These examples from the Blue Ridge Area Food Bank highlight my approach to combining compelling content, thoughtful design, and clear calls to action to achieve measurable results.

E-Appeals

Newsletters

Other

Multi-channel Campaigns

The most effective campaigns meet audiences wherever they are. These examples showcase integrated communications campaigns that combined email, social media, websites, advertising, events, and other channels to deliver consistent messaging, strengthen engagement, and achieve strategic goals.

Hunger Action Month

I planned, managed, and executed the Blue Ridge Area Food Bank's annual Hunger Action Month campaign from 2021–2024. Part of a nationwide movement to raise awareness and inspire action, the campaign celebrated the collective impact of volunteers, food and fund drive organizers, partner agencies, and donors working together to fight hunger. The campaign also emphasized advocacy, encouraging supporters to engage with state and federal policymakers to advance lasting solutions to food insecurity.

Hunger Action Month 2024 Campaign Plan and Results

The campaign exceeded all performance goals, demonstrating the strength of an integrated, audience-led approach. On Facebook, we surpassed overall reach targets by 7%, increased accounts reached by 12% year over year, and exceeded content engagement goals by 50%. On Instagram, we achieved a 46% increase in reach against target and a 22% uplift in engagement rate, alongside year-over-year growth of 10% in followers, 58% in reach, and 28% in content interactions.

Giving Tuesday

I led the planning and execution of the Blue Ridge Area Food Bank's annual GivingTuesday campaign from 2021-2024, developing integrated messaging across email, social media, web, and digital channels. Designed to inspire generosity and showcase the impact of community support, the campaign encouraged donors to help provide meals for neighbors facing hunger. Through strategic storytelling and audience engagement, the campaign consistently drove strong fundraising results and expanded awareness of the Food Bank's mission.

Giving Tuesday 2024 Campaign Plan and Results

The campaign exceeded its fundraising goal, raising $266,495 (+3% year over year) to provide 799,485 meals to local communities. This marked a positive shift following several years of post-pandemic decline and was achieved despite a smaller matching gift. The campaign also revealed stronger donor engagement, with a higher average gift (+23%) offsetting a slight decline in total donors (-3%), alongside significant growth in new donor acquisition (+389%) and new monthly donors (+200%), indicating renewed momentum in community giving.

Print & Press Releases

From annual reports and promotional materials to press releases and media outreach, these samples highlight my experience creating communications that support organizational goals and amplify important stories across multiple channels.

Print Copy and Design